You’ve heard the buzz around property and don’t want to be left behind…is it too late to get started, what should you buy first, is there going to be a crash, shall I wait? 
Questions no doubt you will have heard or even asked yourself. 🤔
One of the questions that pops up is
“what yield are you after?”
as if that is the single factor determining a property strategy. It is not! 🙅♀️
While yield is a really common phrase when discussing property investments another consideration should be given to 👉 “Return on Capital Employed – ROCE or ROI – Return on Investment”. Yield certainly gives a good 👌 indication of how well a property may perform but understanding the relationship between what money you have spent out 💸 and what money you have coming back 💷 in defines the profitability of a property against the money you have invested. (Check out our earlier posts on ROI and The Rule of 72). 😉
When starting out it is important to identify your own rules and stick to them ✅✅✅. Something we discuss with all potential clients as part of our onboarding process and strategy calls. 🔃
Why is having a set of rules important?
🧠 Rules enable you to lead with your head not your heart.
🕐 Establishing a format of DD to follow time, and time again.
🤔 Assess a property against your criteria on cashflow / ROI.
✅❌ Rule properties in or out quickly saving valuable time.
💻 Delegate the routine tasks to a VA.
🔍 Evaluate, learn and improve your processes and buying decisions.
👀 Look objectively and reflectively and your potential deals.
Time to work out if you’re a RULE MAKER ⚒️ or RULE BREAKER 💔
